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Taste that goes to your head

Q Meieriene

With our award winning campaign, Taste that goes to your head, we used a dose of wild imagination to explore how the brain reacts to a taste combination never tasted before.

Gallery Videos Text


MK Norway has created a campaign for the new Yogurt from Q Meieriene with Oreo and Non-Stop bits.

As innovative as the product is for the Norwegian market, one not used to sweets and in between desserts, the campaign had to measure up to that on the way the message had to be delivered. Thus, for an innovative product, innovative ways of letting everyone know the news.

The strategy was simple. We took one of the strengths of the product, which is the great taste and got the message across by depicting, with some humor, what emotions and feelings a blast full of taste would create in someone’s head.

For this, we teamed up with Argentine multi-award winning CGI company Estilo 3D, to create powerful images to show that taste effect, made directly from the product to bring up a stronger visual taste appeal.

This campaign will follow up all the way through the spring and summer and aims to create entertaining visuals while communication one of the main product attributes, which is the great taste.

 


MK Norway has created a campaign for the new Yogurt from Q Meieriene with Oreo and Non-Stop bits.

As innovative as the product is for the Norwegian market, one not used to sweets and in between desserts, the campaign had to measure up to that on the way the message had to be delivered. Thus, for an innovative product, innovative ways of letting everyone know the news.

The strategy was simple. We took one of the strengths of the product, which is the great taste and got the message across by depicting, with some humor, what emotions and feelings a blast full of taste would create in someone’s head.

For this, we teamed up with Argentine multi-award winning CGI company Estilo 3D, to create powerful images to show that taste effect, made directly from the product to bring up a stronger visual taste appeal.

This campaign will follow up all the way through the spring and summer and aims to create entertaining visuals while communication one of the main product attributes, which is the great taste.

 

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