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Chess

With the communicationconcept «We do everything for you to get more», Chess stands out as a counterpoint to the major, heavy and boring mobile companies.

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We do everything for you to get more

In a tough mobile market Chess is a challenging and a hard working brand. With the communicationconcept «We do everything for you to get more», Chess stands out as a counterpoint to the major, heavy and boring mobile companies. The personality is carefree and high-spirited. It’s fun-loving, playful, naughty, but nice and young at heart. With these three TV-commercials we wanted people to get to know the Chess mentality.

We do everything for you to get more

In a tough mobile market Chess is a challenging and a hard working brand. With the communicationconcept «We do everything for you to get more», Chess stands out as a counterpoint to the major, heavy and boring mobile companies. The personality is carefree and high-spirited. It’s fun-loving, playful, naughty, but nice and young at heart. With these three TV-commercials we wanted people to get to know the Chess mentality.

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