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Big thanks

Q-Meieriene

Big thanks was a big campaign MK Norway created for the release of two new milk cartons, suggested by consumers. The campaign stretched from an offensive PR strategy, to digital ads and outdoors, to a 7 meter high carton outside Norway’s busiest train station, and culminated in a 1 minute long primetime film where the workers at Q-Meieriene thanked the consumer personally who suggested the product.

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